Studio104
studio104.au
We inspected all 8 pages of studio104.au and checked them against the things search engines and AI answer engines need in order to find, read and understand a business.
Nothing on the site is switched off or unreachable, which is the most important thing to be able to say. Search engines can reach every page and are permitted to list them.
There are 4 items worth doing: the site works, but a signal it needs is missing or unclear. This is where most of the value in this report sits.
The remainder (8 minor, 3 for information) are small or need your judgement rather than ours.
| Page | Speed mobile | Speed desktop | Accessibility mobile | On-page SEO mobile |
|---|---|---|---|---|
/ (homepage) |
94 | 100 | 93 | 100 |
/work/mads-kitchen |
91 | 100 | 96 | 100 |
Scores out of 100, produced by Google Lighthouse. They measure the page, they do not predict a ranking.
Google has not yet collected enough real-visitor data for this site to report what actual people experience. That is normal for a smaller site and says nothing about its speed. The measurements above are laboratory tests.
This section does not measure whether ChatGPT, Gemini or Google’s AI results recommend this business. Nothing can measure that reliably. It measures whether the website gives those systems clear, explicit evidence to work with.
Checked against the business name "Studio104", a base in Bellingen, 2 services.
Read as a service business. That is our reading of the website, not something we have been told: the profile declares services and the site has no product pages. If it is wrong, tell us and we will re-run this against the right description.
| Business identity | Partial | Named in the homepage title. Not stated in structured data.“Studio104 · Web design, Bellingen NSW” / (homepage) |
|---|---|---|
| Business type | Partial | The kind of business is stated in the homepage title, description or main heading.“Studio104 · Web design, Bellingen NSW” / (homepage) |
| How the business describes itself | Strong | Not described in structured data. The homepage carries a search description. The copy explains the business in its own words.“Custom websites and apps designed to stand out. Clean design. Easy to use. Built to work. Strategic design Built around your goals Strategic” / (homepage) |
| Contact identity | Partial | A phone number is marked up as a link. An email address is marked up as a link. No contact details in structured data. |
| Where the business is based | Partial | Not stated in structured data. Named in the homepage title, description or main heading.“Studio104 · Web design, Bellingen NSW” / (homepage) |
| What the business does | Partial | 2 of 2 declared services are clearly presented. Detail is in Service understanding below. |
| Website design | Partial | No page of its own. Described clearly on the site. Not in structured data. No completed work is described for this service.“Custom websites and apps designed to stand out. Clean design. Easy to use. Built to…” / (homepage) |
|---|---|---|
| Website builds | Partial | No page of its own. Described clearly on the site. Not in structured data. No completed work is described for this service.“What I build” / (homepage) |
| Completed projects | Partial | Work is described in 1 place on the site. 0 photographs with a descriptive caption.“…Profiles show a name, a rating and how many trips someone has completed. Every figure comes from real completed trips, never invented.” /work/townruns |
|---|---|---|
| Experience and expertise | Not found | No statement of experience. No process-oriented writing was recognised. That is a limit of the text rules this audit uses, not a finding that the site explains nothing. |
| Licences, insurance and qualifications | Not found | No licences, insurance, qualifications or memberships are mentioned. |
| The people behind the business | Not found | No owner, founder or team is introduced. |
| Client testimonials | Not found | No testimonials or client feedback were found. |
| Business record (Organization or LocalBusiness) | Missing | No structured business record on the site. |
|---|---|---|
| Services | Missing | Services are described only in prose. |
| Breadcrumbs | Missing | Page hierarchy is not declared. |
How well the website supports an answer to each question. This is about the evidence on the site, not a prediction of what any AI system will say.
| How do I contact Studio104? | Well supported | Phone is a tap-to-call link. Email is a working link for visitors, though the address is hidden from crawlers that do not run scripts. |
|---|---|---|
| What does a Studio104 website cost? | Well supported | One place on the site answers this directly.“Packages and investment” / (homepage) |
| How does working with Studio104 work? | Partly supported | The pieces of an answer are on one page but are not stated together. |
Whether search engines can reach, read and index the site.
This tells search engines the one official address for a page, so the same content at two addresses is not treated as a duplicate.
What we found 5 pages have no canonical URL
/work/upkeep/work/townruns/work/104-customs/work/elias-pratt/work/mesaThese pages exist but are not listed, so they are found only by following links to them.
What we found 6 crawled pages are absent from the sitemap
/work/upkeep/work/townruns/work/104-customs/work/elias-pratt/work/mesa/work/order.htmlWithout them the page jumps around as images load, which is the main cause of a page feeling unstable on a phone.
What we found 3 pages have images without width/height
/ (homepage) · 37 of 40/work/mads-kitchen · 4 of 6/work/mesa · 5 of 5A single attribute stating the page is in English, which helps search engines serve it to the right audience.
What we found 2 pages have no lang attribute on <html>
/work/upkeep/work/elias-prattAn empty description is correct for a background or a divider, and wrong for a photograph of your work. Only you can say which is which.
What we found 4 images declare an empty alt
/ (homepage) · /brand/wordmark.png/work/mads-kitchen · /_astro/logo.BL6cq-gx_2pCgft.webp/work/order.html · /brand/wordmark.pngHow quickly the pages load and settle, as measured by Google.
Google estimates this would save around 0.8s per page. An estimate, not a promise.
What we found Avoid multiple page redirects
/work/mads-kitchen · 0.8s estimated savingGoogle publishes real-user timings only once a site has enough traffic. Its absence says nothing about the site, and the lab measurements above still apply.
What we found No real-visitor speed data available yet
Whether the pages say enough, and say it in the right places.
A service mentioned in passing has no page of its own for someone searching for it to land on.
What we found 2 declared services have no dedicated page
Long summaries get cut off, so the end is never read.
What we found 2 meta descriptions over 158 characters
/work/townruns · 195 chars/work/104-customs · 164 charsA very short summary uses less of the space available in a search result.
What we found 1 meta description under 70 characters
/work/order.html · 25 charsA very short title often leaves out the service or the town, which are the two things people search for.
What we found 3 page titles under 25 characters
/work/upkeep · 6 chars: upKeep/work/townruns · 9 chars: Town Runs/work/elias-pratt · 18 chars: Elias Pratt PoetryContact, legal, gallery and similar pages are usually short on purpose. Listed so nothing is hidden from you.
What we found 3 pages are short, which is normal for that kind of page
/work/104-customs · 52 words, 4 images | portfolio/work/elias-pratt · 16 words, 1 image | portfolio/work/order.html · 40 words, 2 images | portfolioWhether an answer engine can state who you are and what you do.
A short machine-readable block stating who you are, what you do and where you work. Without it, every AI answer engine has to guess all of that from your sentences.
What we found No structured data anywhere on the site
Your email address is protected from spam scrapers, which also hides it from any crawler that does not run scripts. That is a reasonable trade, and it is yours to make.
What we found The email address is hidden from crawlers that do not run JavaScript
AI answer engines quote direct questions and answers far more readily than marketing copy.
What we found No FAQ content
This audit reads the website itself. Several things that strongly affect how a local business is found live somewhere else, and no website crawl can check them:
A strong website can still be hard to find if these are neglected. They are worth checking separately.
Each item says what kind of thing it is:
Something is actually wrong and should be fixed.
Nothing is broken. A signal is missing or weak, and improving it could help the site be found.
Makes the business easier for AI tools to identify, understand and describe.
Context for you to judge. Nothing is necessarily wrong.
And how much it matters:
Something is switched off or unreachable.
Works, but a signal it needs is missing or wrong.
Minor, unlikely to matter much on its own.
An observation. Correct or not depending on your intent.